NOT A SHEPHERD. A BRAND.
Josh Howerton. Lakepointe Church. Rockwall, Texas. ~30,000 people. Seven campuses.
In 2018–2020 the tape is white fragility, a George Floyd sermon, diversify the stage, music to put the right seats full. After the weather turned: flannel, boots, anti-woke talk, The Blaze, “Go team Jesus.” Same man. New skin. The old sermon got pulled.
If he will not keep 1 Timothy 2, do not be shocked when every other line goes soft. Beth Moore honored from that stage. Another woman preaching Mother’s Day. Paula White called a Spirit-filled Christian with the president’s ear.
Thirty thousand people cannot be pastored by a content studio. He said out loud that he opens AI on Leviticus for “facts most Christians don’t know.” A wedding-night joke from the pulpit — twice — then an apology that tracks another man’s wording.
$225 million asked. Meal counts that will not sit still: 1 million, then half a million, then 286,630. A leaked memo to drive laps around a traffic study so the city buys a light. Staff paper that works like an NDA. Tithe audits dressed up as “pastoral conversations.”
Romans 12:2 — do not be conformed to this world.
Romans 16:17 — mark and avoid.
2 Timothy 4 — preach the word.
1 Peter 5 — not for shameful gain.
John 10 — the hired hand flees.
This study was done by Wretched Watchmen on the Prophecy Misfits podcast. Watch the receipts:
https://www.youtube.com/watch?v=3AvVbiX_iu4
A prayer for Josh:
Father, we do not pray as spectators stacking charges. We pray as people who have also needed mercy. If this man is Yours, strip the brand off the office. Give him a fear of You that no algorithm can buy. Open his eyes to the difference between a flock and an audience, between the Word and a prompt, between a shepherd and a salesman. Bring anyone under that machine into the light of Scripture, and keep us from the same hunger for reach. In the name of Jesus Christ. Amen.
Feed sheep. Don’t trend. Open the Book.
— Fallen Exposure